Pizza Hut®, Rockstar Games Team Up To Give Away $100k Saleen 302 Extreme
Dallas, TX (September 19, 2008) – Pizza Hut is teaming up with Rockstar Games to celebrate one of the year's most-anticipated video game launches with the Pizza Hut and Rockstar Games' Midnight Club Los Angeles Sweepstakes. Pizza lovers and gaming enthusiasts will have the chance to drive away with a $100,000 customized Saleen 302 Extreme — their very own model of the car featured in the game.
Customers can enter to win at pizzahut.com from September 22 through November 10, 2008. They will be entered for a chance to win the grand prize and they could instantly win one of hundreds of great prizes.
"Pizza Hut and Rockstar Games are giving gamers a unique opportunity to connect with the Midnight Club Los Angeles game experience through this sweepstakes," said Bernard Acoca, senior director of digital marketing for Pizza Hut. "Video game enthusiasts love pizza and are some of our most loyal customers. We're thrilled to team up with Rockstar Games to give away this one-of-a kind vehicle."
For those who don't drive off with the grand prize, there are several other great chances to win. Additional prizes include TIS car rims, Pirelli P-Zero tires, Midnight Club Los Angeles branded X-Box 360 consoles and Parrot hands-free kits. Contestants also have the chance to win a Five Four jacket as featured in game and Midnight Club Los Angeles hats, t-shirts, and limited edition remote control cars.
While gamers are eagerly awaiting the arrival of Midnight Club Los Angeles on October 21, the launch is particularly exciting for Pizza Hut, as the company's branding will be incorporated into the game. As players cruise through the streets of the virtual "city of Angels" they'll see Pizza Hut billboards and restaurants around town.
Consistently the most innovative, highest-rated street racing franchise, Midnight Club set the standard of what an open-world racing game can be. Midnight Club: Los Angeles will deliver a truly immersive next-generation racing experience that is second to none. Midnight Club Los Angeles is coming to PlayStation 3, Xbox 360 and Midnight Club L.A. Remix will be releasing simultaneously for the PlayStation Portable. www.rockstargames.com/midnightclubla
The sweepstakes is the latest excitement at pizzahut.com, where Pizza Hut continues to lead the category in online innovation. In 2008 Pizza Hut introduced Total Mobile Access, giving customers the ability to order their favorites via text message or mobile Web. A new desktop shortcut enables orders to be placed with just a few clicks of a mouse. Other enhancements to pizzahut.com have given give customers easier-than-ever access to ordering their favorite pizzas, Tuscani Pastas, WingStreet® chicken wings, HERSHEY'S® Chocolate Dunkers™ dessert, and more.
Sobre Pizza Hut
Pizza Hut, Inc., la empresa de restaurantes de pizzas más grande del mundo, con alrededor de 6,200 restaurantes en los Estados Unidos y más de 4,000 restaurantes en otros 100 países, es una subsidiaria de Yum! Brands, Inc. (NYSE: YUM). El legado de liderazgo e innovación de 50 años de la empresa la ha convertido en el líder reconocido en la categoría de pizza que asciende a $37 mil millones. Aquellas personas a las que les apetezca obtener más información, pueden visitar el sitio Web oficial de Pizza Hut en www.pizzahut.com.
